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About us
MCV-Global is a Vietnam-based platform that empowers creators, entrepreneurs, and small businesses to launch their own private-label wellness and beauty brands — without the need for factories, inventory, or logistics management.
Built on a Private Label + Dropshipping + Fulfillment model, MCV-Global connects GMP-certified Vietnamese manufacturers with global sellers through a seamless digital infrastructure and our Shopify App integration.
With just a few clicks, you can:
- Choose products from our curated Vietnamese herbal catalog (Ngoc Linh ginseng, cordyceps, turmeric, aloe vera, bitter herb, etc.)
- Customize your brand label, packaging, and story
- Sync your products directly to your Shopify, TikTok Shop, or Amazon store
- Let MCV-Global handle all production, packaging, fulfillment, and worldwide shipping
🌿 Our Mission
“To bring the essence of Vietnamese herbal wellness to the world — through technology, creativity, and authenticity.”
We believe that local values can reach global audiences when expressed through modern brand storytelling.
MCV-Global doesn’t just provide products — we offer a complete ecosystem to help you build, launch, and scale your wellness brand.
⚙️ Our Solutions
- MCV-Global Fulfillment App (Shopify) – Automates product sync, order management, and shipping for private-label sellers.
- Brand Studio – Design services for packaging, 3D mockups, and brand identity.
- R&D Lab – Customized formulations, quality testing, and GMP/ISO/FDA compliance support.
- MCV-Academy – Education and mentorship for influencers and startup founders in the wellness space.
🚀 Our Vision
To become a leading global platform for Vietnamese wellness innovation, connecting local natural resources, advanced technology, and creative entrepreneurs to build sustainable brands that represent the spirit of Vietnam to the world.
MCV-Global envisions a future where products made from Vietnam’s rich herbal heritage stand proudly on global shelves — modern in quality, authentic in origin, and impactful in purpose.
MCV-Global Founding Team
Nguyễn Xuân Phúc – Founder, Chief Executive Officer & Chief Technology Officer (CEO & CTO)
Nguyen Xuan Phuc is the founder and visionary leader of MCV-Global.
With a strong background in technology, e-commerce systems, and Shopify integration, he drives both the strategic direction and technological foundation of the platform.
Phuc believes that digitizing Vietnam’s value chain — from manufacturing to branding and distribution — will open a new era for Vietnamese products to compete globally.
Under his leadership, MCV-Global is evolving into a comprehensive digital ecosystem that empowers Vietnamese wellness brands to thrive without borders.
Do Hai Yen – Co-founder & Chief Marketing Officer (CMO)
Do Hai Yen is an expert in international marketing and cross-border brand development, with over 10 years of experience in trade and communication with the Chinese market.
At MCV-Global, she leads global marketing strategy, brand communication, and creator community development, bringing Vietnamese wellness products closer to worldwide consumers.
Her deep cultural understanding and creative mindset make her a key force in transforming Vietnamese brand stories into global narratives.
Nguyễn Hỗ Ân – Co-founder & Chief Strategy Officer (CSO)
Nguyen Ho An is a seasoned entrepreneur with extensive experience in export and brand development for Vietnamese products in global markets.
He is the founder of Artex Nam An, a leading handicraft company specializing in bamboo and rattan products, achieving annual revenues of around 100 billion VND with exports to Europe and the United States.
At MCV-Global, An leads the strategic planning and global market expansion, focusing on building the “Made in Vietnam” brand identity within the wellness, supplements, and herbal industries.
His strategic insight and proven business acumen play a vital role in positioning MCV-Global as a bridge between Vietnamese natural resources and the global wellness market.
🌿 Together, the three co-founders share one unified vision:
To build a modern, transparent, and globally recognized ecosystem for Vietnamese wellness brands — where technology, herbal resources, and creativity come together to elevate the value of “Made in Vietnam” to the world.
MCV-Global – Empowering Vietnamese Wellness Brands for the Global Market.